I’m Aaron Castiglione, a creative director and art director in Phoenix, AZ.

I love all things design and strive for thoughtful simplicity in my solutions.

In additional to wearing plaid, I enjoy playing drums and eating food.

Arizona Craft Brewers Guild is Arizona’s primary organization for promoting and advancing the state’s independent craft brewing industry. Our task was to develop a brand identity that positioned the Guild as the local craft beer expert across the state and would keep their marketing efforts focused and consistent. The updated visual identity is meant to reflect the Guild’s values and appear knowledgable, dependable, and confident.

My role: Creative director

Creative efforts included: Updated logo, tagline, posters, stickers, coasters, t-shirts, business cards, brand guide