High Street is an indoor/outdoor shopping and dining destination in North Phoenix. We were asked to drive brand awareness with a focus on dining and entertainment. This part of Phoenix is a very highly-populated area but no destination had truly claimed it as their own. With a friendly invitation to “hang out up here,” the creative aimed to establish High Street as the area’s go-to social hub.
My role: Creative director
Creative efforts included: Outdoor, display, social, print, video
